Gestão para RH

O que é e como o People Analytics pode ajudar na gestão de pessoas?

Publicado por ASF Tech em | Atualizado em
6 minutos para ler

Imagine o setor de RH do passado: as informações precisavam ser anotadas em fichas e, sempre que era necessário consultar algum dado sobre os colaboradores, o profissional de Recursos Humanos tinha que encontrar as pastas de cada um deles e buscar manualmente pelos papéis com as anotações.

Era comum que esses profissionais não encontrassem o que estavam buscando, pois o processo costumava ser manual e pouco otimizado. Mas a chegada da internet ao mercado transformou a forma com que várias empresas operam — e isso inclui o setor de RH. A tecnologia foi se desenvolvendo aos poucos e, hoje, temos o chamado People Analytics,

Trata-se de uma metodologia que promete melhorar a performance dos profissionais de RH, além de aumentar a produtividade e o sucesso da empresa. Quer saber mais sobre esse método e seu funcionamento? Continue a leitura.

O que é a metodologia People Analytics?

A metodologia People Analytics, como o próprio nome diz, é responsável por analisar as pessoas. São coletadas informações referentes a cada um dos colaboradores da organização, o que permite ao profissional de RH aumentar a eficácia em tarefas como:

  • recrutamento;
  • compreensão dos índices de turnover;
  • melhora do ambiente de trabalho para os colaboradores.

Como o People Analytics funciona?

O People Analytics funciona por meio da coleta de dados que vão ajudar a mapear o perfil desses profissionais. As informações são recolhidas em posts nas redes sociais, sites de interesse (de cunho tanto pessoal quanto profissional), comentários feitos na internet e muito mais.

Esse material vai permitir que o setor de RH tenha uma visão muito mais clara de cada um dos colaboradores e, a partir daí, saiba avaliar a personalidade deles. Mas é possível ir um pouco além: existem empresas que monitoram inclusive conversas via chat e o tempo que cada profissional passa conversando.

Há a possibilidade de medir até mesmo a “temperatura corporal”, para conseguir avaliar o estado emocional dos colaboradores quando se encontram com um colega de trabalho ou o chefe. A importância desses dados está na capacidade de analisar, identificar e evitar conflitos antes mesmo que apareçam.

De que forma o People Analytics pode ser usado na gestão de pessoas?

O People Analytics é uma ferramenta capaz de melhorar a gestão de pessoas e tornar o setor de RH cada vez mais eficiente. Com uma coleta correta e a análise estratégica dos dados sobre candidatos e colaboradores, é possível definir uma equipe perfeitamente alinhada e capaz de trazer os resultados esperados.

Recrutamento e seleção

O People Analytics permite que você tenha mais agilidade e eficácia na contratação de colaboradores. Encontrar o profissional adequado para os mais diversos cargos pode não ser uma tarefa fácil, mas a análise de dados possibilita identificar os requisitos que a empresa busca em um colaborador, além dos candidatos mais adequados para aquela posição.

Também é possível identificar de forma mais clara a personalidade de cada pessoa. Isso faz com que o profissional de Recursos Humanos consiga lidar com cada colaborador de maneira diferente, dentro de suas necessidades e particularidades.

Análise de performance

A análise de performance é outro recurso fundamental para o setor de RH, sendo facilitada com a metodologia People Analytics. É possível visualizar os gargalos e as facilidades dos profissionais nas mais diversas áreas de atuação, o que permite entregar soluções mais acertadas para melhorar o dia a dia de cada uma dessas pessoas.

Entender como está a performance da equipe vai possibilitar inclusive aumentar sua produtividade, uma vez que você terá mais clareza sobre as dificuldades enfrentadas por cada profissional e as formas de entregar melhores soluções para eles.

Redução do turnover

Com uma boa análise de dados, também é possível avaliar os índices de turnover dentro da empresa. Trata-se de nada mais do que a taxa de rotatividade dos colaboradores da organização. No seu negócio, é comum que os profissionais entrem e saiam com frequência? A equipe está sempre sendo renovada?

Isso pode ser um problema: ter colaboradores novos com frequência exige maior tempo de aprendizado antes de começarem a dar resultados realmente eficientes. Como resultado, a produtividade do negócio é diretamente impactada.

Mas a análise de dados permitirá que você identifique as razões desses altos índices de turnover e consiga criar medidas de prevenção para que isso não aconteça, oferecendo aos colaboradores todo o suporte de que precisam para a realização de seus trabalhos.

Mapeamento de dados

O mapeamento de dados também é um dos benefícios do People Analytics para a gestão de pessoas. Com essa metodologia, é possível organizar, consultar e avaliar dados importantes sobre a empresa, seus colaboradores, a personalidade de cada um deles, as dificuldades do dia a dia, os pontos fortes, as taxas de turnover e, claro, os índices de sucesso do negócio.

O mapeamento de dados permitirá que o setor de RH tenha uma visão muito mais ampla da instituição, conseguindo enxergar com clareza os diversos fatores que influenciam nos resultados da empresa. Com essas informações de fácil acesso, é possível elaborar planos de ação para fazer os ajustes necessários.

Ajuda na tomada de decisões

Como vimos, ter um mapeamento de dados possibilitará que o profissional de RH consiga visualizar a empresa em sua totalidade, encontrando os gargalos e os pontos de melhoria. Com essas informações, será viável tomar decisões muito mais acertadas, aumentando os resultados do negócio.

A eficácia dessas decisões vem principalmente do fato de serem baseadas em dados reais (e não apenas em achismos), um detalhe que faz toda a diferença no sucesso da organização. O People Analytics se mostrou uma metodologia avançada e extremamente eficaz para garantir boas contratações e resultados melhores dentro da organização.

O mercado exige cada vez mais que as empresas modernizem diversos processos, sendo que as questões relacionadas ao RH não ficam de fora: quanto mais atualizado e tecnológico for o negócio, maiores serão as chances de você construir uma equipe de sucesso e garantir o crescimento saudável e constante da sua empresa.

Quer continuar aprendendo sobre People Analytics, RH e tecnologia para empresas? Baixe nosso e-book Guia para implementar o RH 4.0 gratuitamente!

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